Guangzhou Guangtui Network Technology Co., Ltd. has designed a set for useAIThe enterprise promotion process of empowerment is very clear and integratedAITools and private domain traffic operation is an efficient and replicable digital marketing solution. This is not merely a step, but a set**A mature, data-driven marketing closed loop**。

Process Analysis and Advantages

The enterprise promotion and marketing plan of Guangzhou Guangtui Network Technology Co., Ltd. perfectly embodies this“Technology empowers marketing”The core advantage of its concept lies in:

1.Ultimate efficiency and cost control：AIThe tool has significantly reduced the time and economic costs of content creation (copywriting, images), enabling small and medium-sized enterprises to continuously produce high-quality marketing materials.

2.Standardization and replicabilitySolidifying the process enables any employee to quickly get started with the operation, ensuring the stability of the quantity and quality of promotional output and facilitating large-scale operation.

3.Effect tracking and data-drivenThis is the most crucial link. Through the background data (th7Step 1 and QR code traceability (Step 18(Step), you can clearly know:

￮ Which copy/Picture combinationMore attractive (high click-through rate, high reading volume)?

￮ Which employeeIs the promotion more effective (the page views brought by forwarding)?

￮ Which channel or time periodWhich one has the best effect?

￮ Final conversion rateHow about it?——Directly linked to performance.

4.Closed-loop marketing, integrating brand promotion and effectivenessFrom“"Exposure->Attraction->Transformation->Analysis”It has formed a complete closed loop, not only promoting the brand but also directly generating sales leads and performance, achieving“Integration of brand and effect”。

Suggestions for optimization and deepening in the actual application of the plan

If you want to make the brand promotion process of Guangzhou Guangtui Network Technology Co., Ltd. more perfect, you can strengthen it in the following links:

The first1、2StepAIContent generation- “mass”than“quantity”More important

• Precise prompt：AIThe output quality depends on your input.Prompt" toAIMore detailed instructions, such as:“Generate a paragraph targeting30 to 40The promotional copy for high-end skincare products during the National Day holiday for New Year's Eve mothers should be warm and elegant in style, highlighting the natural ingredients and anti-aging effects, and adding a sense of urgency.”

• Artificial polishing：AIThe generated content is sometimes lacking“Human touch”Or brand personality. It is recommended to assign a dedicated person to conduct a rapid review and fine-tuning, infuse the brand's soul, and ensure that the content is true, trustworthy and warm.

• A/BTestThey can be used simultaneouslyAI"Generated2-3A copy with a different style or entry point/Upload the pictures to the material library and let the employees choose to publish them by themselves. Then, compare which version has a better conversion effect in the background to provide data guidance for future content creation.

The first3、4、5Step: Material library management-Enhance convenience and standardization

• Classification and LabelingConduct refined management of the material library in the background. Set up categories and tags by product line, festivals, marketing activities (such as Double Eleven, new product launches), content style, etc., to facilitate employees to quickly find the materials they need.

• One-click distributionIdeally, employees can achieve this through the mini-program“One-click copy of the copy”and“One-click download of image packages”Even“Generate a poster with a parameter QR code with one click”Minimize operation steps to the greatest extent and avoid errors.

The first6Step: Post on Moments-Skills and Humanization

• Release timingGuide employees to choose the best Posting time (such as rush hours, lunch breaks, and evenings)8-10Click) to achieve maximum exposure.

• Personalized supplementationEncourage employees to add a sentence of their true feelings or a customer case after pasting the standard copy. For example:“I just kept a set of this product for myself. The effect is really surprising……”This kind“Standard content+Personal endorsement”The credibility and conversion rate of this model will be far higher than those of cold hard advertisements.

The first7、8、9Step: Data analysis-Core value mining

• Multidimensional data analysis：

￮ Material analysisCount the view counts and scan rates of different copywriting and images to find out“"Bestseller"”The commonalities of materials.

￮ Personnel analysisThe statistics on the number of times each employee has received materials, the number of views, the number of scans and the transaction volume after their release can not only serve as a reference for performance assessment, but also help identify outstanding sales experts and share their experiences.

￮ Customer analysisBy scanning the code data, understand the source and points of interest of the customers.

• Closed-loop trackingEnsure that the QR code can not only be traced“scan the code”Behavior, preferably, should be in line withCRMThe system or wechat customer service will be connected to record the scanned code**Final transaction status**("8Only in this way can the process be truly completed“Publicity”to“"Performance"”Full-chain analysis (No. 19Step).

Summary

This set was designed by Guangzhou Guangtui Network Technology Co., LTD**“AIContent production+Central material library distribution+Execution of private domain traffic+Data-driven review”**This model is highly suitable for the current private domain marketing centered on the wechat ecosystem and is a powerful tool for enhancing the overall marketing capabilities and sales performance of the team.

The key to success lies in：**Refined operation**and**Continuous iteration based on data**. "Constantly optimizeAIBy using prompt words to produce higher-quality content and constantly analyzing data to guide the next marketing direction, this closed loop will spin faster and more effectively.

If you have any questions about thisAIIf you are interested in the enterprise promotion plan for empowerment, please feel free to contact me

Guangzhou Guangtui Network Technology Co., LTD

Zhu Qiyi13543438671）

Operation example

The first1Step: UseAIGenerate marketing copy. Here, Doubao is used. Input the title words in the dialogue

AIWill write corresponding Moments copy based on the role and requirements

The first2Step: PassAIConvert the copy into promotional images. Generate an example using a doubao image

We copy this copy from the above text to the image generation of Doubao. Paste the copy: and add the image requirements.

Pay attention to how to giveAIAdd your requirements to the image generation.

Wait for a few minutes and you will get the following results:

Then we can click on "Picture Download" to download the picture to our own computer. If you are not satisfied with the picture, you can click "Regenerate" again to generate more poster pictures.

The first3Step 1: Upload the copy and images“Widely promote the enterprise publicity material library”Back-end.

Log in to the auto parts code.Find the Promotion Center, enter the Promotion Copy menu, and then click "Quick Add".

Copy the post from your Moments just now and upload the picture you just downloaded. Click "Submit", and you will save the wechat Moments copy to the advertising promotion and enterprise publicity material library.

Please note that the download volume here is0。

The first4Step, Open“Widely promote the enterprise publicity material library”Mini-program.

The first5Step 1: One-click copy of the copy. When downloading the picture with one click, the system will automatically add the personal business card QR code and the company's QR code to the pictureLOGO。

The first6Step 1: Select the downloaded picture and paste it into your Moments.

The first7Step, in“Widely promote the enterprise publicity material library”Check the promotional effect in the background.

The number of posts and clicks on this copy have both changed1。

The first8Step: The customer scans the QR code in the promotional picture to close the deal.

The first9Step. By analyzing the conversion efficiency of copywriting, sales performance is bound to improve.

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