The digital transformation journey of an auto parts enterprise, from data silos to efficient collaboration, has achieved remarkable success by widely promoting the digital middle platform.
In the meeting room of Guangzhou Guangtui Network Technology Co., LTD., the IT director of Phil Auto Parts pointed at the real-time updated data screen and said with emotion:Phil's digital system and digital intelligence capabilities have been three years ahead of its industry peers" This achievement is attributed to the three-year in-depth co-creation of the digital middle platform project by Phil Auto Parts and Guangtui Network Technology Co., LTD.
As a brand management company serving the global automotive aftermarket parts supply chain, Phil Auto Parts focuses on parts for German models such as Mercedes-Benz and BMW. Its products cover over 15,000 categories and its market reaches hundreds of countries and regions around the world。
However, as the company expanded in scale, Phil Auto Parts was confronted with the management challenges that are common among growing enterprises.
During the rapid development stage of Phil Auto Parts,The financial management of many companies is in chaosThe problem is becoming increasingly prominent. Financial statements rely on manual consolidation, resulting in inaccurate calculation of product costs and profits, which directly affects the decision-making efficiency and economic benefits of enterprises.
Phil Auto Parts has domestic and foreign trade companies as well as multiple stores under its umbrella. Its organizational form has shifted from a single organization to a group。
However, the inventory management systems used by each company are different, which leads toProduct data is not unified, customer data is not unified, and the capabilities of suppliers cannot be reused and integrated。
"Extensive management sows the seeds of 'communication barriers' for enterprises," an industry expert pointed out when analyzing the case of Phil. If enterprises rely on extensive management to drive economic growth for a long time, it will lead to high cost consumption, difficulty in improving product quality and reduced economic benefits of the enterprises.
The predicament faced by Phil Auto Parts is a microcosm of many high-growth enterprises: large inventory, excessive overstock, and low efficiency in product circulation. The inventory of foreign trade and domestic trade is mixed and difficult to dispatch. The warehousing operation relies on QQ to transfer documents. The packing list and shipping marks are all handled manually. The business and finance are seriously disconnected.
Facing complex management challenges, Guangtui Network Technology Co., Ltd. tailored a solution for Phil Auto PartsFull-chain intelligent middle platform solution. This plan is based onTake small steps quickly and keep iterating"As a principleGive priority to choosing high-value and quantifiable target scenarios for pilot projects.
The digital middle platform was widely promoted and established for Phil Auto PartsUnified management of the three major master dataThe system includes a global product master data pool, a customer credit hub and a supplier capability bank.
This system has achievedData middle platform + Ordering Pass + Diancang WMS+CRM+ Official websiteSeamless connection of 12 major systems, including "".
In terms of technical architecture, the digital middle platform of Guangtui stands outData fusion capabilityandBusiness process reengineeringTwo cores. The middle platform connects to various business systems through API interfaces, synchronizes data in real time, and realizes business process automation based on intelligent algorithms.
The intelligent middle platform is not merely a simple accumulation of technologies, but rather a strategic infrastructure for an enterprise's digital transformation. Industry expert Weiwei Jun pointed out in its articleIt helps enterprises achieve efficient resource allocation and rapid response to market changes through data integration, capability sharing and process automation.
After the launch of the digital middle platform, the operational efficiency of Feier Auto Parts was achievedA qualitative leap. The time for generating financial statements has been shortened from the original 7 days to 2 hours. The global order response speed has increased by 300%, and the inventory turnover rate has risen by 200%, reaching the top 5% level in the industry。
In terms of cost optimization, Phil Auto PartsFour repetitive systems have been cutSave 2.8 million yuan in licensing fees every year. With the order-following team reduced by 27 people and the number of warehouse keepers saved by 30, the utilization rate of warehouse space increased by 30%, releasing 3,500 square meters of storage area, which is equivalent to saving 1.6 million yuan in rent annually.
These achievements are attributed to the extensive promotion of the digital middle platformProcess automationandData-driven decision-makingAdvantages in this aspect. The intelligent dispatching system supported by the middle platform enables Phil Auto Parts to calculate the optimal distribution route in real time and dynamically adjust the strategy in combination with external data.
Enterprises adopting a middle platform architecture have seen an average increase of over 40% in process automation and decision response speed. The "2023 White Paper on Digital Transformation of Chinese Enterprises" released by iResearch Consulting Group mentioned。
The actual achievements of Phil Auto Parts far exceed the average level of this industry.
Guangtui Network Technology Co., Ltd. and Phil Auto PartsThree-year in-depth cooperationIt has become a successful example of enterprise digital transformation. During the implementation of the project, the Guangtui team not only provided technical support but also helped Phil Auto Parts cultivate its own digital team, including 13 certified engineers.
The implementation of the digital middle platform has been widely promoted and followed"Digitalization of business, management, and operationThree major paths. This enables Phil Auto Parts to truly achieve comprehensive connection and real-time control of finance, business, processes and customers.
One of the key factors for the success of a project lies inThe departmental barriers have been broken downA cross-functional middle platform operation team has been established. This organizational collaboration mechanism ensures the smooth operation of business processes and achieves precise correspondence between job content and positions.
To successfully implement a middle platform, three key elements need to be focused on: The first is data governance, ensuring data quality and consistency; The second is capability decoupling, abstracting general business capabilities into reusable service modules; The third is organizational collaboration to break down departmental barriers." Industry experts analyzed。
Nowadays, when you walk into the office area of Phil Auto Parts, you can see everywhere the scenes of employees collaborating through a unified platform.
Those desks that were once piled high with documents have now become tidy.The real-time updated data dashboard has become the core basis for daily decision-making。
The successful practice of widely promoting the digital middle platform has not only created significant economic benefits for Feier Auto Parts, but also provided a replicable model for the digital transformation of the domestic auto parts industry.
